On Storytelling: Part 4, Character Development

Posted on March 29, 2012 by

From the fantastic Axletree Media blog:  axletree.am/blog Every story needs a protagonist — a lead character to shape the audience’s experience around. Though in most cases there are various other supporting figures, the lead should be treated with the utmost … Continue reading →

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On Storytelling: Part 3, Knowing Where You Are Going

Posted on March 27, 2012 by

Define where you want your story to end. Whether your story is a five-minute video or a twelve-month promotional campaign, it doesn’t matter. The rules still apply. Once the ending is defined, work backward to see what steps all the characters involved need to take in order to make the destination. Continue reading →

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On Storytelling: Part 2, Know Thy Audience

Posted on March 15, 2012 by

If we are to reach our audience on an emotional level, then we need to know who they are and what it takes to connect with them. Continue reading →

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On Storytelling: Part 1, What is Story?

Posted on March 13, 2012 by

There are stories that are told well and stories that are told poorly. There are narratives that are forgotten almost as soon as they are told and there are tales kept within our hearts and minds for the span of our lives. Continue reading →

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telling the long story

Posted on March 9, 2012 by

We live in a fast-paced world. I get that. But I also realize that we’re a people who get impatient with microwave ovens because two minutes is apparently too long to wait for our dinner. Continue reading →

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5 Ways to Use Mobile Media to Tell Your Ministry’s Story

Posted on March 8, 2012 by

That phone in your pocket gives you more storytelling tools than any human in history had prior to the past decade… and you’re using it to play Angry Birds? Continue reading →

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think bruce campbell, not brad pitt

Posted on March 2, 2012 by
Army of Darkness

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The church world could learn a lot from Bruce. While many ministry leaders are hoping to be the next Rick Warren, Rob Bell, Tony Evans or name your own megachurch super-preacher with congregations numbering in the thousands, and unlimited media budgets, chances are they’re not. Continue reading →

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