Monthly Archives: March 2012

On Storytelling: Part 4, Character Development

Posted on March 29, 2012 by

From the fantastic Axletree Media blog:  axletree.am/blog Every story needs a protagonist — a lead character to shape the audience’s experience around. Though in most cases there are various other supporting figures, the lead should be treated with the utmost … Continue reading →

Gallery | Leave a comment

On Storytelling: Part 3, Knowing Where You Are Going

Posted on March 27, 2012 by

Define where you want your story to end. Whether your story is a five-minute video or a twelve-month promotional campaign, it doesn’t matter. The rules still apply. Once the ending is defined, work backward to see what steps all the characters involved need to take in order to make the destination. Continue reading →

Gallery | Tagged , , , , , | Leave a comment

On Storytelling: Part 2, Know Thy Audience

Posted on March 15, 2012 by

If we are to reach our audience on an emotional level, then we need to know who they are and what it takes to connect with them. Continue reading →

Gallery | Tagged , , , | Leave a comment